Routine Shampoo Review: Unbiased Analysis and Results

Choosing the right shampoo for your hair can be a game-changer when it comes to the health and appearance of your locks. One product that has been gaining popularity is Routine Shampoo. In this article, we will take a closer look at this shampoo, its ingredients, and what users are saying about it.

You may have come across Routine Shampoo and Conditioner, which are known for their plant-based extracts and oils. They claim to improve your hair’s elasticity, prevent breakage, and moisturize your hair for a healthier appearance. The brand also offers fragrance-free versions, making it suitable for those with sensitive noses or skin.

However, there are a few cons to consider, such as the high price and use of synthetic preservatives. By examining user reviews and available research, we hope to provide you with the information you need to decide if this shampoo is worth incorporating into your hair care routine.

Routine Shampoo Overview

Routine Shampoo Review

Routine Shampoo is a popular hair care product that focuses on providing a gentle and effective solution for your hair. This shampoo is free of harmful chemicals such as sulfates, parabens, and phthalates, which makes it a great choice for maintaining the health of your hair and scalp.

One of the advantages of using Routine Shampoo is its availability on various platforms. You can easily find it on their official website, Ulta, Amazon, and Walmart. This widespread availability makes it convenient for you to order and incorporate it into your daily hair care routine.

Routine Shampoo is suitable for all hair types, including color-treated hair. Its scientifically formulated ingredients help reduce breakage, nourish your hair, and ensure a healthy scalp. This shampoo has received numerous positive reviews, with some users even describing it as a “miracle in a bottle.”

When using Routine Shampoo, remember to follow the best practices for shampooing to achieve optimal results. Be sure to apply the shampoo to wet hair and gently massage it into the roots before working it through the rest of your hair.

Rinse thoroughly and follow up with the Routine Conditioner for an effective hair care routine.

Key Ingredients and Benefits


Glycerin is a popular ingredient in hair care products due to its ability to attract and retain moisture. It helps keep your hair hydrated, making it soft and manageable.


Biotin is a B-vitamin known for its benefits in promoting hair growth and reducing hair loss. It strengthens the hair by improving its elasticity and helping to repair damaged hair follicles.


Niacinamide is another beneficial B-vitamin that boosts scalp circulation, promoting healthier hair growth. It also helps to strengthen and thicken your hair.


Panthenol is a form of vitamin B5 that’s known for its moisturizing and hair-strengthening properties. It helps to improve hair elasticity and maintain optimum hydration levels.

Aloe Vera Leaf Juice

Aloe vera is widely used in hair care products for its soothing and moisturizing properties. It helps to prevent hair damage and promote a healthy scalp.

Coconut Oil

Coconut oil is an effective natural conditioning agent that provides deep hydration and nourishment for your hair. It also helps to prevent hair breakage and split ends.

Argan Oil

Argan oil is rich in vitamins, antioxidants, and essential fatty acids that protect and repair your hair. Its hydrating properties help to reduce hair damage and breakage.

Black Seed Oil

Black seed oil is known for its antioxidant and anti-inflammatory properties that support a healthy scalp. It also nurtures and strengthens your hair, promoting growth and preventing hair loss.

Tea Tree Oil

Tea tree oil has antifungal and antibacterial properties that help to maintain a healthy scalp by combating dandruff and other scalp issues.

Saw Palmetto

Saw palmetto extract is known for its ability to promote hair growth and reduce hair loss. It works by blocking the enzyme responsible for converting testosterone to DHT, a hormone that can negatively affect hair follicles.


Caffeine is an effective ingredient in promoting hair growth by stimulating blood circulation in the scalp. It also helps to strengthen hair follicles, reducing hair fall and thinning.

Hair and Scalp Benefits

Using Routine Shampoo on a regular basis can significantly improve your hair quality and provide numerous benefits to your hair and scalp. The shampoo is formulated with biotin, which is a key ingredient in maintaining strong hair strands and increasing their elasticity.

This can lead to reduced breakage and contribute to healthier hair growth.

Another important ingredient in Routine Shampoo is argan oil, which is known for its hydrating properties. By incorporating argan oil into your hair care routine, you can keep your hair moisturized and prevent breakage.

Furthermore, the anagen phase, which is the active growth phase of your hair follicles, can potentially be promoted by using Routine Shampoo. This means that your hair growth may improve while using the product, thus leading to thicker and fuller hair.

Besides promoting hair growth, Routine Shampoo also takes care of your skin and scalp. The gentle formulation of this product ensures that you can use it every day without stripping your hair of its natural oils. By maintaining a healthy scalp environment, your hair growth and overall hair condition will benefit greatly.

Safety and Effectiveness

In terms of safety, Routine Shampoo stands out as it is free of harmful chemicals such as sulfates, parabens, and phthalates. You can have peace of mind knowing that these toxic substances, which can potentially harm the developing fetus during pregnancy, are not present in the formula.

Furthermore, the shampoo is gentle and non-toxic, allowing you to use it daily without any concerns.

How to Use

To make the most out of your Routine Shampoo experience, follow these simple steps:

  1. First, thoroughly wet your hair with lukewarm water. This helps open up the hair cuticles, allowing the shampoo to effectively cleanse and remove any dirt and excess oils.
  1. Next, apply a small amount of Routine Shampoo onto your palm, about the size of a quarter for medium-length hair. Adjust the amount according to your hair length and thickness. Lather the shampoo between your hands before applying it to your scalp and hair.
  1. Gently massage the shampoo into your scalp using your fingertips. Focus on the roots and work your way to the tips, as this will help lift dirt and oil from your scalp and hair. Avoid using your nails or too much force, as this may lead to irritation or damage.
  1. Rinse the shampoo out of your hair with lukewarm water, ensuring that no residue is left behind. It’s essential to remove all traces of shampoo, as any leftover product can make your hair feel heavy or greasy.
  1. After rinsing, follow up with the Routine Conditioner for optimal results. Apply a dime-sized amount to the mid-lengths and ends of your hair, avoiding the roots. This helps to preserve your hair’s natural oils, prevents buildup, and improves overall hair health. Leave the conditioner in for a few minutes before thoroughly rinsing it out with cold water to seal the hair cuticles and lock in moisture.

Pros and Cons

When it comes to Routine Shampoo, there are several pros and cons that you should consider before deciding if it’s the right product for your hair. Understanding these factors will help you make an informed decision.


  • Routine Shampoo contains a formulation with a concentration of natural ingredients, which may improve your hair’s overall health.
  • Many ingredients in Routine Shampoo, such as biotin, argan oil, and nettle oil, may contribute to hair regeneration and work to decrease inflammation on your scalp.
  • Routine Shampoo help in battling protein loss, which will help maintain your hair’s strength and prevent breakage.
  • If you prefer a fragrance-free product, Routine Shampoo offers fragrance-free versions as well, making it a suitable option for those with sensitive skin or allergies.


  • One downside of Routine Shampoo is its price, which is typically higher than other hair care products on the market.
  • Routine Shampoo contains synthetic preservatives, which may not appeal to some consumers seeking all-natural products.
  • Unfortunately, Routine Shampoo is not widely available for purchase on popular third-party platforms, possibly limiting your purchasing options.

In summary, Routine Shampoo offers a range of hair benefits due to its superior formulation, hair regeneration properties, and fragrance-free options, but it may not be the best fit for everyone due to its higher price point, synthetic preservatives, and limited availability.

Customer Reviews

As you explore Routine Shampoo and Conditioner, understanding the experiences of others who have tried the products can provide valuable insights. Users have shared mixed feedback on the efficacy and benefits of these hair care items. Let’s explore a few notable reviews.

Customer claim that Routine Shampoo and Conditioner helped in increasing hair growth and hair thickness. It has a two-in-one benefit, which resolved their concerns of hair loss and hair thinning.

A Routine shampoo user, Alexandra Martinez gave her opinion after a full year of use. She shared her thoughts on the best way to use the products and their effectiveness for someone with an oily scalp. However, she didn’t mention if her experience was entirely positive or negative.

Despite some favorable reviews, other users have had less satisfactory experiences. While the shampoo effectively removes dirt and oil from the hair, it doesn’t make it as soft as described. Using it 2 to 3 times per week is recommended for better results.

At Trustpilot, a user who had color-treated and keratin-treated hair did not have the desired outcome using Routine Shampoo. The products failed to make their hair healthier and thicker as promised, leading them to advise against incorporating Routine Shampoo into one’s hair care routine.

Overall, customer reviews for Routine Shampoo and Conditioner are quite varied. As you assess these products, consider the different experiences and results users have shared to make an informed decision for your hair care needs.

What Do Experts Say?

Experts share mixed opinions on Routine Shampoo. This product is praised for its gentle and non-toxic formula, making it safe for daily use. It is free of harmful chemicals like sulfates, parabens, and phthalates, which are known to cause potential harm during pregnancy.

Some experts have concerns about the synthetic preservatives included in the product. While the shampoo contains numerous botanical ingredients that improve hair quality, certain reviewers wouldn’t recommend it because of these synthetic preservatives.

Another factor to consider is the price. Routine Shampoo is known to be more expensive than other options in the market. The specific cost will vary depending on the seller and the retailer, but it’s important to keep this in mind when evaluating its overall value for your hair care routine.

Who Is It Good For?

Routine Shampoo is designed for people who experience hair thinning and hair loss. If you are struggling with these issues, this product aims to help you by not only increasing hair growth but also increasing hair thickness, providing a two-in-one benefit for you.

This shampoo and conditioner are safe for both men and women, and it does not affect dyed or chemically treated hair. If you have color-treated hair, you can use Routine Shampoo and Conditioner without worrying about damaging your hair color.

In summary, Routine Shampoo and Conditioner are suitable for people experiencing hair thinning or loss, both men and women and those with color-treated or chemically treated hair.

Cost and Where to Buy

When considering purchasing Routine shampoo and conditioner, it’s important to be aware of the costs involved. Each bottle of Routine shampoo and conditioner is priced at $29.99. If you’re interested in purchasing both products together, they are available as a bundle for $49.99, offering you some savings.

To get the best deals, it’s recommended to visit the official Routine website, where they offer discounts and saving options for your purchase. 

It’s worth noting that Routine shampoo and conditioner have received many positive reviews, with some users describing it as a “miracle in a bottle. These products are suitable for all types of hair, including color-treated. Their scientifically formulated ingredients aim to help you get rid of bad hair days, reduce breakage, and nourish your hair.


If you’re looking for a more affordable alternative to Routine Shampoo, you might want to try Maple Holistics Biotin Shampoo or OGX Biotin & Collagen Shampoo.

Both products contain biotin, which is the main ingredient in Routine Shampoo. However, they also contain sulfates, which can be harsh on some hair types.

Is It Worth It?

Routine Shampoo is definitely worth the investment if you’re looking for a natural, non-toxic, and effective shampoo that promotes hair growth and improves hair health. It’s a bit pricey compared to other shampoos on the market, but it’s worth the extra cost if you want to avoid harmful chemicals and synthetic fragrances.


Routine Shampoo is a high-quality shampoo that’s worth the investment if you’re looking for a natural and effective hair care product. It’s gentle, non-toxic, and safe for daily use. Routine Shampoo contains biotin, argan oil, coconut oil, and caffeine, which are all known for their hair-strengthening and hair-growth-promoting properties.


Is Routine Shampoo safe for color-treated hair? 

Yes, Routine Shampoo is safe for color

Is Routine Shampoo suitable for all hair types? 

Yes, Routine Shampoo is suitable for all hair types, including curly, straight, thick, and fine hair.

Does Routine Shampoo have a strong scent?

Routine Shampoo has a mild, pleasant scent that’s not overpowering. It’s made with natural essential oils, so it smells fresh and clean.

Can I use Routine Shampoo if I have a sensitive scalp?

Yes, Routine Shampoo is gentle and non-irritating, so it’s safe for people with sensitive scalps. It’s made with natural ingredients that won’t cause irritation or dryness.


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  • Dorothy Magos, (RND)

    Dorothy, a Registered Nutritionist-Dietitian, is currently pursuing a master’s degree in Public Health (MPH), with a major in Public Health Nutrition. Her enthusiasm for imparting knowledge about food, nutrition, and health is evident through her love for teaching university students. Apart from this, she has a keen interest in coffee, traveling, writing, cycling, running, cooking, and baking. Education: Silliman University Master of Public Health (MPH), Public Health Nutrition (2018-2022), Silliman University Bachelor of Science (BS), Nutrition and Dietetics (2010-2014)






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