Native Shampoo Review: A Comprehensive Look at the Popular Hair Care Brand

If you’re looking for a new shampoo that is healthier for your hair, you may be considering Native Shampoo. Native Shampoo is a natural and non-toxic cleansing option that is derived from coconut. It is a popular choice for those who want to avoid harsh chemicals in their hair care products.

Native Shampoo has a simple ingredient list that includes natural cleansing agents like lauramidopropyl betaine and sodium cocoyl isethionate. These ingredients are gentle on your hair and scalp, making it a great option for those with sensitive skin.

Additionally, Native Shampoo is safe to use on color-treated hair, which is a plus for those who want to maintain their hair color.

Many people have tried Native Shampoo and have had positive experiences with it. In this article, we will review Native Shampoo and provide you with an honest assessment of its effectiveness.

We will also discuss the ingredients in Native Shampoo and how they work to clean and nourish your hair. Whether you’re looking for a new shampoo or just curious about Native Shampoo, keep reading to learn more.

What is Native Shampoo?

Native Shampoo Review

If you are looking for a natural, non-toxic shampoo, Native Shampoo is a great option to consider. Native is a brand that prides itself on creating products that are safe and effective, using only simple, natural ingredients.

Their shampoo is free from harsh chemicals like sulfates, parabens, and phthalates, making it a great choice for those with sensitive skin or allergies.

Native shampoo is available in several varieties, including Almond & Shea Butter (Strengthening), Coconut & Vanilla (Moisturizing), and Cucumber & Mint (Volumizing). Each variety is designed to address different hair concerns, and all are made with natural ingredients like shea butter, coconut oil, and aloe vera.

One of the things that sets Native Shampoo apart from other natural shampoos is its minimalistic list of ingredients. While some natural shampoos can contain a long list of ingredients that can be difficult to pronounce, Native shampoo contains only a handful of simple, recognizable ingredients. This makes it a great choice for those who are looking for a more natural hair care routine.

Pros and Cons


  • Softens Hair and Counters Effects of Hard Water: Native shampoo has been praised by customers for its ability to make hair soft and counteract the negative effects of hard water, leaving hair smooth and silky.
  • Short Ingredient List: Compared to many other shampoo brands, Native shampoo boasts a shorter ingredient list. This can be advantageous for those seeking a more natural product that is less likely to cause irritation or allergic reactions.
  • Vegan and Cruelty-Free: Native shampoo is vegan and cruelty-free, appealing to individuals who prioritize animal welfare and prefer products aligned with their ethical values.


  • Not Suitable for All Hair Types: Some customers have reported that Native shampoo may not be suitable for all hair types. It has the potential to make hair appear thinner or more oily, especially if the wrong type of shampoo is used. The Cucumber and Mint Volumizing Shampoo and Conditioner is recommended for those with thinner or oilier hair.
  • Contains Sodium Benzoate and Fragrances: Native shampoo includes sodium benzoate and fragrances, which may not be suitable for all skin types. Individuals with sensitive skin or allergies are advised to perform a patch test before applying the shampoo to their scalp.

Overall, Native shampoo has a lot of advantages, but it may not be the best choice for everyone. If you’re looking for a shampoo that’s natural, vegan, and cruelty-free, and can make your hair feel soft and silky, Native shampoo might be worth a try. However, if you have thinner or oilier hair, or are concerned about the ingredients in the shampoo, you may want to consider other options.

Native Shampoo Ingredients

If you’re looking for a shampoo that uses natural and non-toxic ingredients, Native Shampoo might be a good option for you. Here’s a breakdown of the key and other ingredients in Native Shampoo:

Key Ingredients

Native Shampoo contains a total of 10 ingredients, including the following key ingredients:

Lauramidopropyl betaineA natural and non-toxic cleansing ingredient derived from coconut
Sodium cocoyl isethionateAnother cleansing agent derived from coconut that was proven safe and effective in a study

Other Ingredients

Here are the other ingredients in Native Shampoo:

Native’s ingredient list is concise, and the labels are clear. These ingredients are generally safe and non-toxic. However, fragrance is a red flag if you see it on a product. While Native uses natural fragrances, they can still cause skin irritation or allergic reactions in some people.

Overall, Native Shampoo’s ingredient list is simple and straightforward. If you’re looking for a shampoo with fewer chemicals and more natural ingredients, Native Shampoo might be a good choice for you.

Health Benefits

Native Shampoo has many health benefits that make it a great choice for your hair care routine. One of the main benefits is that it is free from harsh chemicals like sulfates, parabens, and phthalates. These chemicals are often found in regular shampoos and can cause damage to your hair and scalp.

Another benefit of Native Shampoo is that it contains natural ingredients that can help nourish and strengthen your hair. For example, coconut oil is a key ingredient in Native Shampoo and has been shown to improve hair health by reducing protein loss and preventing damage from UV radiation.

In addition, Native Shampoo is pH balanced, which means it is gentle on your scalp and helps maintain the natural oils in your hair. This can help prevent dryness and breakage, and leave your hair looking and feeling healthy and shiny.

If you have sensitive skin or allergies, you may also benefit from using Native Shampoo. It is hypoallergenic and free from common allergens like gluten, soy, and dairy. This can help reduce irritation and inflammation on your scalp and skin.

How to Use Native Shampoo

Using Native Shampoo is easy and straightforward. Simply follow these steps:

  • Wet your hair thoroughly.
  • Apply a small amount of shampoo to your scalp.
  • Massage the shampoo into your scalp using your fingertips.
  • Rinse your hair thoroughly with warm water.
  • Repeat the process if necessary.

It is important to note that Native Shampoo does not contain sulfates, which means that it may not lather as much as other shampoos. This is normal and does not affect the effectiveness of the product.

If you have particularly oily hair or have been using a lot of styling products, you may want to consider using Native Shampoo twice during your shower routine. The first wash will help to remove any buildup or excess oil, while the second wash will help to clean your hair and scalp more thoroughly.

After using Native Shampoo, you can follow up with your favorite conditioner if desired. Native also offers a range of conditioners that are designed to work with their shampoos.


If you’re looking for alternatives to Native Shampoo, there are many options available in the market. Here are a few:

  • Briogeo: Briogeo offers a range of shampoos that are sulfate-free, paraben-free, and cruelty-free. They also have a scalp revival line that targets specific scalp issues.
  • Innersense: Innersense is a brand that offers organic and natural hair care products. Their shampoos are free of sulfates, parabens, and silicones, and they have a variety of options for different hair types.
  • Shea Moisture: Shea Moisture is a brand that offers a wide range of hair care products for different hair types. Their shampoos are sulfate-free, paraben-free, and cruelty-free.

It’s important to note that while these brands offer alternatives to Native Shampoo, it’s important to find the right shampoo for your hair type and needs. It’s always a good idea to read reviews and do your research before making a purchase.

Customer Reviews

If you’re considering trying out Native Shampoo, it’s always helpful to read what other customers have to say about it. Many customers have praised the shampoo and conditioner set for its natural ingredients and effectiveness in cleaning and nourishing hair.

One Amazon customer, Vanesa Njaim, wrote, “Very good for hair. Doesn’t leave my hair dry and I like the smell.” Another customer, Pablo Perez, said, “Great shampoo, please ship more secure.”

On the other hand, some customers have reported that the shampoo and conditioner set did not work well for their hair type. For example, a customer on Amazon said that the shampoo and conditioner set made their hair appear thinner and more oily. However, it’s important to note that everyone’s hair is different and what works for one person may not work for another.

Overall, customer reviews of Native Shampoo and Conditioner set have been mostly positive, with many customers praising the natural ingredients and effectiveness in cleaning and nourishing hair. If you’re interested in trying out the shampoo and conditioner set, it’s always a good idea to read customer reviews and see if it’s right for your hair type.

What do Experts Say

Experts have mixed opinions about Native Shampoo. Some experts praise its natural ingredients and its ability to clean hair effectively without harsh chemicals. They also appreciate that it is cruelty-free and vegan. However, others are more skeptical and point out that some of its ingredients may cause scalp irritation or allergic reactions in some people.

One expert, Dr. Joshua Zeichner, a dermatologist and director of cosmetic and clinical research at Mount Sinai Hospital in New York City, recommends Native Shampoo for people with sensitive skin. He says that the shampoo is free of irritants like sulfates and parabens, and that it contains natural ingredients like coconut oil and shea butter that can help soothe and moisturize the scalp.

Another expert, Dr. Angela Lamb, a dermatologist and director of the Westside Mount Sinai Dermatology Faculty Practice in New York City, warns that some of the ingredients in Native Shampoo, like essential oils and fragrances, can cause allergic reactions in some people.

She advises people with sensitive skin to do a patch test before using the shampoo all over their scalp.

Overall, the experts agree that Native Shampoo is a good choice for people who want a natural, gentle shampoo that is free of harsh chemicals. However, they caution that it may not be suitable for everyone and that people with sensitive skin should be careful when using it.


After reviewing the ingredients and customer reviews, it is clear that Native Shampoo is a popular choice for those looking for a non-toxic, sulfate-free option for their hair care routine. The brand’s commitment to using natural ingredients and avoiding harmful chemicals is commendable.

One of the standout features of Native Shampoo is its fragrance options. Customers rave about the pleasant scents, which are derived from natural sources. The brand also offers a variety of formulas to address specific hair concerns, such as dryness or color-treated hair.

While some customers have reported that the shampoo does not lather as well as traditional options, most agree that it effectively cleanses the hair without leaving it feeling stripped or dry. Additionally, the brand’s commitment to sustainability and eco-friendliness is a plus for those looking to make more conscious purchasing decisions.

Overall, if you’re looking for a non-toxic, natural shampoo option that effectively cleanses the hair and smells great, Native Shampoo is definitely worth considering. With a variety of formulas and fragrances to choose from, you’re sure to find a product that meets your specific hair care needs.


Is Native Shampoo good for all hair types?

Yes, Native Shampoo is formulated for all hair types. It’s especially beneficial for people with sensitive scalps or those looking for a more natural hair care option.

Does Native Shampoo contain sulfates?

No, Native Shampoo is sulfate-free. It uses natural cleansing agents derived from coconut to gently clean hair without stripping it of its natural oils.

Is Native Shampoo safe for color-treated hair?

Yes, Native Shampoo is safe for color-treated hair. However, as with any new hair care product, it’s a good idea to test it on a small section of your hair first to ensure you like the results.

Does Native Shampoo contain parabens?

No, Native Shampoo is paraben-free. It uses natural preservatives like sodium benzoate and potassium sorbate to keep the product fresh and safe to use.

Is Native Shampoo vegan and cruelty-free?

Yes, Native Shampoo is both vegan and cruelty-free. It’s made with plant-based ingredients and is never tested on animals.

What is the shelf life of Native Shampoo?

The shelf life of Native Shampoo is approximately two years. However, it’s always a good idea to check the expiration date on the bottle before using it.


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  • Dorothy Magos, (RND)

    Dorothy, a Registered Nutritionist-Dietitian, is currently pursuing a master’s degree in Public Health (MPH), with a major in Public Health Nutrition. Her enthusiasm for imparting knowledge about food, nutrition, and health is evident through her love for teaching university students. Apart from this, she has a keen interest in coffee, traveling, writing, cycling, running, cooking, and baking. Education: Silliman University Master of Public Health (MPH), Public Health Nutrition (2018-2022), Silliman University Bachelor of Science (BS), Nutrition and Dietetics (2010-2014)






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